Five Marketing Ideas on Father’s Day for E-commerce

As Father's Day approaches, businesses and marketers are preparing to launch their campaigns to honor fathers and father figures. As with any special occasion, it's important to create a marketing strategy that is impactful, engages the audience, and stands out from competitors.

This article explores unique and creative Father's Day marketing campaign ideas.

Continue reading to learn how to create an unforgettable Father's Day for your customers and your brand.

1. Father's Day Bundle Deals

One effective approach for Father's Day marketing is to offer bundle deals. Bundling products together can increase the perceived value for customers and encourage them to make a purchase, especially if they're looking for multiple gifts or a great deal.

This strategy can encourage customers to purchase additional items and increase their average order value (AOV).

2. Create Special Father’s Day Themes

Create bundles or collections specifically for Father’s Day to help those having trouble shopping for their dads. That’ll also help you showcase your range of stock.

It may even help you sell your slow-moving stock. For example, you can clear your shelves and avoid having too much capital tied up in inventory by bundling slow movers with better-performing merchandise.


3. Start with the right displays

To effectively showcase dad-centric merchandise, it's important to set up a special Father's Day display in your store. The most popular gift categories for Father's Day include personal care, home and gardening, and tools and appliances. Consumers are looking for unique and different gifts that create special memories rather than gifts that are simply convenient or cost-effective.

It's important to keep this in mind when selecting which products to showcase in your store. If you don't have many merchandise options for men, consider selling gift cards or greeting cards instead. The UPS Store on 38th & Peach, for example, doesn't typically sell dad-centric merchandise but still got in on the Father's Day fun by stocking up on greeting cards for dads.


4. Run a digital campaign specifically for Father’s Day

To attract customers who prefer to shop online for Father's Day gifts, it's important to have a strong digital campaign.

In the past, more than one-third of shoppers have said they plan to purchase gifts for their fathers online. To tap into this market, retailers should consider adding a dedicated Father's Day section or banner on their website and creating an email marketing campaign to promote their products.

One retailer that has done this successfully is Untuckit, which sent out a Father's Day email featuring matching styles of men's and boys' shirts to promote a "like dad, like son" message in the middle of May last year.

5. Fun Father's Day Contest

If you're looking for an entertaining way to involve your audience this Father's Day, consider hosting a contest.

One idea is a "Yesterday vs Today" photo contest on social media platforms like Twitter, Instagram, or Facebook, where followers can submit photos of their dad from both past and present. You can incentivize participation by offering a reward, such as a gift card or a special Father's Day product from your store, to the winner chosen by followers' votes.

Another fun contest idea is a "Dad Jokes" contest. Dads are well-known for their punny jokes, so you could run a daily dad joke contest on your social media pages where followers can submit their favorite dad jokes. You can share the best jokes on your website or blog, or even feature the winning joke on your social media pages. Hosting this type of contest is an enjoyable and lighthearted way to engage your customers, and it can provide some much-needed levity during difficult times.