Does Product Label Matter to Your Business?

Product labels play various practical roles in how customers decisions that you might think. A quality label communicates many things, from product itself to your company’s values. Most customers don’t want to waste their time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. When a customer looks for a products, they pay attention to two things: price and quality. If you want your product beat the competition and catching eyes, you need to make sure your product examplifies quality. The most crucial thing to showcasing the quality of what you’re selling is through labels.

How to level up your brand and let customers identify you? Investing in great label would lead to customer attraction. Not only does the label explain what the products is (crucial information your customers look for), it also helps you reinforce your brand identity to connect with your customers. Great label is one of the ways you can stand out from your competition and attract customers.

In this article, we discuss the importance of label in bolstering sales and increasing the visibility of products.

Labels help your product stand out from the competition

Labels is a huge brand awareness opportunity and should also match the brand personality of the company selling the product.  No matter which market you’re in — health and beauty, food and beverage, or even wine, beer and spirits — displaying your brand on professional-looking product labels is crucial to beating the competition and catching eyes. Your label is often the first impression that someone gets of your company, and it's crucial you make that first impression a good one.

If your product has a unique label, it can be key to helping a consumer pick out your product amongst the others on the shelf. For example, except for some grocery items that we can grab and take home in our own bag – like a bunch of bananas – the truth is it’s hard for us to think about products that don’t come in some sort of labeling. In fact, chances are that if you’re buying bananas from a supermarket, they most likely to require a price label. And you’ll stick that label to the bananas after weighing them in.

Product label provide information

Your product label must contain details your potential customers need to know in order to choose your product. Your labels communicate all the information. Tell your user everything they need to know. Put all the answer on the outside, so they learn all about you before they even the box. Don't miss this opportunity to create a lasting impression on the shelf and in the minds of your customers.

Pay attention to details

Don’t brush off the small details in your product. Attention to the smallest details help customers understand the depths to which your company is committed to quality. The quality always exist in the details. Nothing is more important to a consumer than to get the best quality for their hard earned money. You know your product will provide the best quality so you need to pass that message through your package and label.

Labels create trust

Consumers want products they understand. They want to be able to pick it up, quickly figure out what it is or what it does, and trust that it will solve their problem. Without a professional label, how can consumers accomplish those things? Your labels should display your recognizable logo, include intriguing marketing copy, and display any other information your customers need to know.

Labels make sense for brand recognition

As mentioned earlier, label is an excellent tool for increasing brand awareness. Take a moment to think about some of your favorite brands. They all have one thing in common: they are memorable. Every company wants their brand to grow. Brand recognition takes time, but when it works, it creates a loyal customer base that knows who you are and where to find you. They look for your brand through your labels and they’re able to recognize you from your logo and brand voice. They’ve learned to trust you from your professional presence and the quality of your products. These are signs that your brand strategy is working. But remember: One thing you need to strengthen that brand recognition is product labels.

Remember, labels can mean the difference between struggling to make your brand visible and earning your customer’s heart for good. I hope you found this blog post useful. If we can help with anything else, feel free to drop us an email at cs@betckey.com.