Customer Success Story: Empower Your Business with Custom Labels
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Time to read 11 min
Custom labels are a common requirement for many businesses. Companies often need custom labels for a variety of reasons, and the ability to provide this service can be a game-changer in capturing a larger share of the market. Today, we’ll dive into the importance of custom labels, explore the tailored solutions Betckey offers, and showcase a recent client success story to illustrate how we bring ideas to life.
Table of Content
The Importance of Custom Labels
In the process of serving our clients, we’ve found that many small and medium-sized businesses have a growing need for custom labels. This demand often arises from a variety of reasons, ranging from improving operational efficiency to enhancing brand image. Custom labels have become an essential tool for businesses striving for success. Let’s explore the key aspects of why custom labels matter.
1. Optimize Workflows and Improve Operational Efficiency
Efficiency is at the core of every business operation. Custom labels can play a vital role in streamlining workflows and minimizing errors. For example, in the case study we’ll share in the third section, a client wanted to print medication information and patient address labels on the same sheet. This innovative design reduced operational steps, minimized confusion, and significantly improved efficiency.
Custom labels can also be tailored to different needs, with adjustments in shape, size, and functionality to suit specific scenarios. Whether it’s barcode labels designed for logistics companies or color-coded tags for product categorization on production lines, these seemingly simple customizations can save significant time and labor costs in practice.
2. Enhance Customer Experience
Custom labels aren’t just tools for internal operations—they’re also a way to communicate with your customers. A well-designed label can deliver clear information, enabling customers to quickly find what they need and improving their overall experience.
For instance, when a customer receives a well-packaged product with clear, professional labels, it shows the brand’s attention to detail. This thoughtful touch can win customers’ trust, encourage repeat purchases, and even generate positive word-of-mouth.
3. Strengthen Your Brand’s Professional Image
A brand’s image is often reflected in the small details, and labels are one of those details. A label featuring your brand logo, company colors, or a catchy tagline can leave a lasting impression on customers. Not only does it make your product appear more professional, but it also subtly reinforces brand recognition.
For small and medium-sized businesses, this attention to detail is especially important. It tells customers, “This is a brand you can trust.” Compared to generic labels, custom labels clearly help businesses stand out in a competitive market.
4. Prepare for Holidays and Promotional Events
Holidays and promotional events are key opportunities for businesses to connect with their customers, and custom labels can make these moments even more special. For example, during Christmas, adding festive designs like snowflakes, Christmas trees, or warm greetings to your labels not only makes the packaging feel more thoughtful but also grabs customers’ attention.
Additionally, using different label designs can bring a fresh touch to your customers’ experience. Even if your product remains consistent and unchanged, a small tweak in your labels can break the monotony and refresh the way customers perceive your brand. It’s similar to how supermarkets rearrange their shelves periodically—not because the products have changed, but to create a new and engaging shopping experience for their customers. This small but thoughtful change can leave a lasting impression and make your brand feel dynamic and customer-focused.
What Custom Services Can Betckey Provide?
Custom Demands
At Betckey , we understand that a lot of business has unique needs when it comes to labels. That’s why we offer a comprehensive range of customization options to ensure your labels are not only functional but also tailored to your specific requirements. Here’s an overview of what we can do for you:
1. Label Types for Every Need
We provide all major types of labels, tailored for a variety of applications, including but not limited to:
· Shipping Labels : Built for durability and easy scanning, these labels are ideal for logistics and delivery processes.
· Address Labels : Streamline your mail operations and add a professional touch to correspondence with our custom address labels.
· Return Address Labels : Add a polished and consistent look to your packages by customizing these labels with your brand’s logo.
· Barcode Labels : A must-have for inventory management, retail, and eCommerce operations, ensuring smooth and efficient tracking.
· Mailing Labels : Perfect for promotional materials and newsletters, designed to leave a lasting impression.
Whether you need standard labels or highly specialized ones, we’re here to provide the perfect solution.
2. Customization Beyond the Basics
We take customization a step further, offering a variety of options to meet the specific needs of your business:
Size: Label size matters, and we can customize it to your exact requirements. For example, while the standard size for shipping labels is 4"x6", we’ve noticed that some New York clients prefer 4"x2.5". We’ve also handled custom sizes like 4"x3" and 4.25"x1.25". Whatever dimensions you need, we can accommodate them.
Label Quantity: On our website, we offer fixed roll quantities, but we understand that some businesses have special requirements. For example, if you need ultra-large rolls, our customer service team can help you place a custom order. Over the years, we’ve fulfilled requests ranging from 250 labels per roll to as many as 2,500 labels per roll—no request is too big or small.
Shape and Color: Whether you need circular, rectangular, or uniquely shaped labels, we can design them according to your specifications. Additionally, we offer a wide range of colors to match your branding and aesthetic needs.
Core Size: The core diameter of the label rolls can be customized to fit your specific printer. Whether your equipment requires a standard 1-inch core or a larger 3-inch core, we’ll ensure your labels are compatible and easy to use.
Die-Cutting: Die-cutting is the process of cutting label materials into specific shapes or sizes using a custom mold. This technique allows us to produce labels in a variety of shapes, including round, rectangular, or even irregular designs. Our factory experts are highly skilled in die-cutting and can craft labels that meet even the most complex requirements.
Our customization services cover nearly every aspect you can imagine. Whether you have specific requirements for size, shape, material, or design, we’ve got you covered. If you’re looking for custom labels, don’t hesitate—reach out to our customer service team today! We’re confident that our competitive pricing and exceptional quality will exceed your expectations.
Shipping and Billing Options
Flexible Shipping
To meet the different shipping needs of different customers, we offer three different shipping options:
(2.1) Shipping through Amazon Logistics - Fastest, 3-7 business days, 16% discount
We will use our inventory on Amazon to meet your needs. It could be the best way for drop shipping business.
We understand that shipping through Amazon logistics is not an easy way compared to the other 2 options, since you have so many packages to receive and you can not get all the packages in 1 day.
However, the trade-off might be meaningless considering you have so many orders to fulfill when you run out of shipping labels.
What’s more, we are able to help you to redistribute them to different places as you want.
( 2. 2) Direct shipping - Easiest, Sea Freight 50 days, 25% discount
We will ship your orders directly from our factories to any place you need in 1 or more shipments. All you need to do is unloading at your loading dock or front door.
Compared to the 1st option, shipping through Amazon Logistics, the trade-off for this option is slow. However, considering the 9% extra discount and the ease of receiving the bulk order, this is the best option for any business that likes it simple.
What’s more, we are able to help you to redistribute them to different places as you want.
( 2.3 ) Pickup at a warehouse near you - Cheapest, Sea Freight 40 days, 35% discount.
We ship your orders to one of four warehouses in Los Angeles, New Jersey, Chicago and Atlanta. You can pick them up with your own carrier.
We fully understand if you have a better shipping company than ours. That's why we want to save you even more money by offering you a 35% discount if you can pick it up with your own carrier.
Billing options
(3.1)Bank /Wire transfer - Extra 4% Discount
We strongly recommend that you make payment via Bank/Wire Transfer, as there are no transaction fees associated with bank/wire transfer.
You will get 4% extra discount if you pay via Bank/Wire transfer.
Eg. ①Use Ship by Amazon Logistics, but pay with Bank/Wire Transfer - 20% discount. (Extra 4%)
Eg. ②Use Direct Shipping, but pay with Bank/Wire Transfer - 29% discount (Extra 4%)
Eg. ③Pick up at warehouse but pay with Bank/Wire Transfer - 39% (Extra 4%)
(3.2)Payment via Shopify - No Extra Discount
You can make payment through our Shopify store, just like our retail customers.
However, please note that you do not have any extra discount because Shopify charges a 3.5% transaction fee.
Eg. ①Use Ship by Amazon Logistics, but pay with Shoppify - 16% discount.3.5%
Eg. ②Use Direct Shipping, but pay with Shopify - 25% discount ③Pick up at warehouse but pay with Shopify - 35%
(3.3)Payment Via PayPal - 4% Discount Reduction
You can make payment by PayPal, just like our retail customers.
However, please note that your discount will be reduced by 4% because PayPal charges a transaction fee of nearly 4%.
Eg. ①Use Ship by Amazon Logistics but pay with PayPal - 12% discount. (4% reduction)
Eg. ②Use Direct Shipping but pay with Paypal - 21% discount (25% - 4% = 21%)
Eg. ③Pick up at our warehouse but pay with Paypal: 31% discount (35% - 4% = 31%).
Return policy
Except for product quality problems, return is not possible for bulk orders.
Unlike retail orders, we cannot take the big loss for returning such a large quantity of products.
Therefore, we recommend you to order a sample first and test the product before placing a bulk order.
Customer Success Story: How Custom Labels Empowered One Business
To showcase the value of our customization services, let us share a recent project that demonstrates how we work closely with clients to create solutions tailored to their needs.
One of our clients from New Zealand, a medical facility, approached us with a unique requirement: they needed labels that combined medication information with patient address details on a single sheet. This design was intended to streamline their workflow and minimize errors when matching prescriptions to patients. The labels had to include three sections:
1. The top section for medication details.
2. The bottom-right section for patient address information.
3. The bottom-left section, left blank but featuring a blue color for aesthetic balance.
4. Additionally, they requested that the corners of the labels be rounded instead of the standard sharp edges.
The Challenge
On the surface, this request seemed straightforward, but combining three distinct sections into one label required extra steps in design and production. The need for rounded corners further increased the complexity of the project. Despite the challenges, our team was determined to deliver a high-quality product that met the client’s expectations.
The Solution
Our skilled factory designers leveraged their extensive experience to craft a solution using advanced die-cutting techniques. By carefully designing the layout and ensuring precision in cutting, we created a label that was both functional and visually appealing. The result was a perfectly customized label that streamlined the client’s workflow, reduced potential errors, and enhanced the overall user experience.
The Role of Our ILabel Printer
In addition we can’t help but brag a little about our latest product—the ILabel printer .Throughout the process, our new ILabel printer played a key role in bringing this project to life. The ILabel printer was used for prototyping, testing, and adjusting the label design. It performed flawlessly, producing high-quality samples that matched the client’s specifications. This project showcased the ILabel printer’s versatility and its ability to handle complex printing tasks, making it an excellent choice for small and medium-sized businesses.
As an added bonus, we’re currently running a promotion: spend $800 or more on custom labels and get an ILabel printer for free! Don’t miss out on this amazing opportunity.
Conclusion
Custom labels are more than just functional—they’re a chance to enhance your brand, optimize operations, and elevate customer experience. From durable shipping labels to eye-catching custom designs, the right labels can take your business to the next level.
At our company, we offer tailored solutions, offering unique sizes, designs, and functionalities to meet your exact needs. Just like the New Zealand medical facility we supported, we deliver high-quality labels that boost efficiency and professionalism.
Ready to enhance your business? Contact us today for competitive pricing, expert craftsmanship, and exceptional customer service. Let’s create something remarkable together!
1. Can I buy custom shipping labels from your Shopify store?
Yes, you can! Simply visit our Shopify store to explore the available options and place your order. If you need a fully customized solution, contact our customer service team for assistance.
2. Can I purchase your custom labels on Amazon, Target, or Walmart?
3. Can I design my own labels?
For simple designs, absolutely! You can use tools like Word, Canva, or other design software to create your own labels. However, for more complex designs or special requirements, Betckey’s professional design team is here to help. We’ll ensure the final product is tailored to your needs and meets the highest quality standards.
4. What’s the minimum order quantity for custom labels?
While our website offers fixed quantities, such as rolls of 250 or 500 labels, we can accommodate special requests for larger or smaller quantities. Whether you need a few hundred or several thousand labels, we’ve got you covered. Just let us know your requirements, and we’ll create a custom solution for you.
5. How do I start the process of ordering custom labels?
It’s easy! Simply contact our customer service team with your requirements, such as size, shape, design, and quantity. We’ll guide you through the process and ensure your custom labels are exactly what you need.
6. Do you offer any discounts or promotions?
Yes, we do! You can order $800 or more on custom or standard labels and receive a free ILabel printer as part of our current promotion. In addition, if you register Betckey website and make an order over 150 dollars, you can get 10% off and over 400 dollars, 15% off. Keep an eye on our website for other exciting deals and offers.
About Betckey
Betckey Premium Labels is a leading supplier of compatible direct thermal labels, committed to high-quality and eco-friendly products as well as competitive pricing. We offer better products than manufactured original at 70% less price. Now, our Amazon store ranks first in the US, Canada, and Western Europe with thousands of positive ratings. Visit betckey.com and get 10% off purchases over $150 with code Betckey10 and 15% off over $400 with code Betckey15! Sign up now and we'll send you a $5 discount code towards your first purchase. By the way, welcome to follow our official @ Tik Tok and @ Youtube accounts to get Betckey’s latest news!
If you want to buy thermal labels or sticker paper, you can check out more on our store
