reliable label suppiler

How to Choose A Reliable Label Supplier?

Written by: BernauLena

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Time to read 5 min

While labels are just one part of the entire e-commerce process, poor label quality can lead to numerous issues during shipping, such as labels falling off, fading, or scratching. These problems may result in lost packages or unreadable labels. Therefore a reliable label supplier is really essential.


Labels are also a high-repurchase item because e-commerce businesses use ton of them—shipping labels, warning labels, etc. Constantly switching suppliers can not only waste time but also rack up unnecessary costs and risks. That’s why savvy business owners know the value of building long-term partnerships with trustworthy suppliers.


In this article, we’ll dive into five key factors to help you choose a reliable label supplier. Let’s go!

1. Label Quality

High-Quality Raw Materials: The quality of a label mainly depends on the materials used, especially the thermal paper and adhesive. These two elements directly affect how well the label performs and how long it lasts. For shipping labels , the thermal paper should be able to produce clear prints, making sure that the barcode is scannable and shipping information is easy to read and won't smudge or fade from friction, temperature changes, or moisture during transport. The quality of the adhesive is also important—strong adhesion keeps the label securely stuck to the package. A good adhesive should resist tearing and prevent the label from coming off during handling and changes in the environment. This way, the package arrives safely at its destination without missing or damaged labels.


Consistent Quality: Besides the raw materials, a supplier’s ability to provide high-quality labels consistently is important too. A good supplier should have a strict quality control system to ensure that every batch of labels meets the same high standards. Labels should not vary greatly in quality—whether it’s print clarity, stickiness, or resistance to damage. By working with a supplier that can provide stable, long-lasting quality labels, you can focus more on your operations without worrying about shipping delays or customer complaints related to label problems.

2. Competitive Pricing

  • Price shouldn't be the only factor when choosing a label supplier, but comparing prices is important to avoid overspending. When you look at different label brands online, you'll see big price differences. Some brands charge a lot, which can raise your budget. On the other hand, cheaper suppliers might seem attractive, but their product quality could be poor. It can be challenging to find a supplier that provides both high-quality labels and reasonable prices.

    To balance price and quality, it's important to evaluate if a supplier's products are worth the cost. Checking store ratings and reading customer reviews can help narrow down options, but these methods may not clear all doubts. Some suppliers might highlight only positive feedback, hiding potential issues. That's why ordering samples for testing is a smart way to determine a supplier’s reliability. By testing the label in a real circumstance, you can see if it meets your business needs. Though this takes time, it helps avoid bigger losses from poor-quality labels later.


    If you find that lower-priced suppliers’ products match the quality of higher-priced suppliers, you can choose these suppliers as long-term partners, helping your business reduce costs without sacrificing label quality. Ultimately, finding the best balance between price and quality will help maintain operational efficiency while keeping costs under control.


3. Industry Experience and Reputation

Choosing a label supplier with extensive industry experience and a solid reputation provides more security for your business’s long-term development. Experienced suppliers not only have a deep understanding of market demands but can also quickly adjust their product strategies based on customer feedback and industry trends, improving their service.


For example, Betckey has been operating in the label industry for 8 years. With its extensive experience and specialized production, it has become a preferred supplier for many e-commerce and logistics companies. Betckey not only has its own production facilities, ensuring product quality control, but also has overseas warehouses to quickly respond to international market demands and ensure timely deliveries. Betckey has a solid infrastructure built over years of manufacturing experience. This allows us to offer flexible and personalized solutions to meet different customer needs.

4. Reliable Customer Service

As labels are factory-produced products, occasional quality issues may arise during manufacturing or packaging. Production issues and packaging issues may arise. Moreover, some users are unfamiliar with labels or label printer operations. They may encounter various issues during use. Therefore, selecting a supplier that offers reliable, professional, and responsive customer service is essential.


Imagine being in the middle of a busy day, preparing to print labels, only to find that the printer doesn’t work. You may not have the time or patience to consult manuals or search for online tutorials. If the supplier’s customer service team is experienced and can quickly understand and resolve the issue, it would be incredibly convenient. Such service not only saves time but also prevents shipping delays and ensures a smooth customer experience.


Betckey understands the importance of post-sales service. Whether it’s a product quality issue or a difficulty encountered during use, Betckey’s customer service team is committed to solving customers’ problems with great responsibility and expertise. This attentive service not only addresses immediate concerns but also earns the trust and loyalty of customers. 

5. Innovation Ability

When selecting a label supplier, innovation ability is another important factor. A supplier’s innovation ability determines whether they can stay competitive in a fast-changing market and quickly adapt to evolving customer needs. Through innovation, suppliers can not only improve existing products by addressing user feedback but also develop new products that meet emerging market demands, thus catering to a broader customer base.


Betckey is one such a supplier. By closely following customer feedback, we continuously upgrade our products. For instance, in response to customers' needs for waterproof sticker paper, Betckey launched two new waterproof label sticker paper in September. Additionally, in the same month, we introduced a newly developed adhesive across all our label production lines. Customers will be delighted to find that these labels not only offer improved adhesion but can also be applied to tape.


In addition, we plan to release more waterproof labels in the near future to meet the growing demand for such products. This enables customers to enjoy high-quality waterproof labels at more affordable prices, helping you reduce your dependence on expensive brand labels.

Conclusion

In conclusion, while labels may seem like a small part of the e-commerce process, finding a reliable supplier can save significant time, financial costs, and even help avoid issues during shipping. Therefore, when searching for the right label supplier, be sure to consider these five aspects. Best of luck in finding a label supplier that meets all your needs!

About Betckey

Betckey Premium Labels is a leading supplier of compatible direct thermal labels, committed to high-quality and eco-friendly products as well as competitive pricing. We offer better products than manufactured original at 70% less price. Now, our Amazon store ranks first in the US, Canada, and Western Europe with thousands of positive ratings. Visit betckey.com and get 10% off purchases over $150 with code Betckey10 and 15% off over $400 with code Betckey15! Sign up now and we'll send you a $5 discount code towards your first purchase. By the way, welcome to follow our official @ Tik Tok and @ Youtube accounts to get Betckey’s latest news!

 

If you want to buy thermal labels or sticker paper, you can check out more on our store

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