When holidays come around, customers aren't just shopping—they're looking for experiences, emotions, and meaning. That’s your chance to make your brand unforgettable. Whether it’s Father’s Day, Valentine’s Day, or any festive occasion, a creative holiday campaign can drive sales, build loyalty, and give your brand a personality customers remember. In this guide, we’ll walk through five smart marketing ideas, from tapping into user-generated content to making irresistible impulse buys happen. Plus, we’ll show how product labels and festive stickers can add the finishing touch to your holiday strategy.
To attract customers who prefer to shop online for holiday gifts, it's important to have a strong digital campaign.
In the past, more than one-third of shoppers have said they plan to purchase gifts on holidays online. Now, the demands are more. To tap into this market, retailers should consider adding a dedicated holiday section or banner on their website and creating an email marketing campaign to promote their products.
For example, on Father's Day, a retailer that has done this successfully is Untuckit, which sent out a Father's Day email featuring matching styles of men's and boys' shirts to promote a "like dad, like son" message in the middle of May last year. The key is to make apopealing pictures.
2. User-Generated Content (UGC)
Encouraging User-Generated Content (UGC) is an excellent way to promote your holiday campaign. You can ask your followers to share their holiday moments under your brand's hashtag. This approach can help increase brand awareness and promote your holiday promotion.
For example, on Mother's Day, the Body Shop's #GotItFromHer campaign is a great example of leveraging UGC. The campaign asked followers to share photos of their moms, highlighting their unique and empowering traits.
UGC is a cost-effective way to earn consumer trust since followers create content on their own time and resources. Don't forget to share UGC posts in your campaigns to promote your brand further.
Twitter is an ideal platform for people to discuss and share ideas about holidays. To maximize engagement, use specific and relevant messaging tailored to your audience's tweets. Lastly, participate in holiday conversations by targeting specific keywords to build on the discussions and trending topics.
3. Cater to Impulse Purchases
Holidays, especially importants ones like New, Year or Chritmas Day, are prime times for returns since people get holiday gifts they don’t want or bought something to celebrate the New Year but didn’t get to use it. When they visit your online or physical store for a return, they give you chances to get them to buy something else. For online store, list some impulse purchase as “You Might Also Like” or “Customer Also Bought”. If you have a physical store, placing impulse purchases by your return counter.
Remember: Customers for return are free “organic traffic” to your store.
4. Rescue abandoned carts with automated emails
Sometimes people will forget to check out the products they add-to-cart or they may find something else. These are your valuable customers because they’ve already known your products and brands.
So don’t hesitate to re-targeting them through segmented email reminders that send whenever a cart remains abandoned automatically. Your emails will remind these customers that even if they didn’t purchase items the first time round, there’s still time to buy before the end of the promotion.
Tips: Adding a shopping cart icon on email that caught your customer’s eye.
5. Holiday Packaging
Packaging design is a significant touchpoint for customers in the retail industry and a crucial element of a brand's identity. Therefore, it would be remiss not to include packaging design in your holiday campaign.
An effective strategy is to update your packaging design for the holiday. For instance, on International Women's Day, Hershey's India showcased an illustrated package design featuring a prominent female figure that aligns with their brand, product, and target audience.
If you wish to advertise your band, this will be a free advertising method.
Creative Product Labels
If your business needs packaging and labeling with a ceremonial feel, you’re in the right place! I will list several popular labels needed for Valentine’s Day.
Sealing Labels
Some stores, where packaging has somewhat become part of the product itself, such as jewelry stores, handmade soap shops, candle stores, chocolate shops, essential oil and aromatherapy shops, and bakeries, often provide exquisite packaging for their products and carefully select sealing labels for daily sales. Needless to say, they have already started preparing Valentine's Day-themed sealing labels to enhance the festive atmosphere. Design Style: Valentine's Day labels can be designed to be elegant, passionate, or simple, depending on the store's style. Applicable Scenarios: Sealing gift boxes for Valentine's Day, sealing transparent bags, decorating envelopes, labeling handmade products, and more.
Shop for sealing labels. These labels are long slim labels perfect for sealing labels:
Special material labels are a great way to make your Valentine’s Day packaging feel extra special and luxurious. Whether it’s shimmering gold foil, elegant silver foil, or a soft pearl finish, these labels add that “wow” factor to gifts like jewelry, chocolate boxes, and other premium items. They’re designed to catch the eye and create a sense of exclusivity, perfect for customers looking to impress their loved ones with a truly thoughtful gift. These labels don’t just elevate the look of your products—they help create a memorable experience, spreading love and joy in the most stylish way this Valentine’s Day!
Recommended Materials:
· Gold Foil, Silver Foil, and Pearl Finish: These special materials bring a touch of luxury and sophistication to your labels, making your Valentine’s Day products truly shine.
Applicable Scenarios:
· These labels are perfect for high-end product packaging, like jewelry boxes, chocolate gift sets, and other premium Valentine’s Day gifts that deserve an elegant presentation.
Benefits:
· These labels instantly elevate the look and feel of your products, giving them that high-end, exclusive vibe.
· These labels attract customers who are looking for something extra special to impress their loved ones this Valentine’s Day.
Regular Labels to Stock
All businesses should take advantage of festive atmosphere.
So, we recommend that all businesses seize the holiday's timing, join this holiday “party,” and prepare for it—stocking up on labels if needed!
Labels Every Business Needs for Valentine’s Day
1. Shipping Labels Make sure you stock up on shipping labels to handle the increased orders during the Valentine’s Day rush. Clear, durable, and easy-to-read shipping labels ensure that packages reach their destinations smoothly and on time.
2. Address Labels Address labels are essential for sending out gifts or promotional mailings. They save time and give a polished, professional look to your packages.
3. Return Address Labels Don’t forget return address labels! These add a professional touch to your business correspondence and ensure that undeliverable packages find their way back to you.
When your sticker supplies are ready, it's time to design your holiday stickers.
On one hand, you don’t want your sticker shape to be out of harmony with your design pattern; on the other hand, you don’t want your sticker to be too large to stick on your products or packages. So check out all those die-cut stickers to see if there are your ideal size and pattern.
If you use BETCKEY blank sticker papers, it is very easy. You can find a compatible Avery template on the product description page and easily navigate to Avery’s official website to design and download it for free. Let’s use 20UP 1.5" Round Labels as an example.
In the product description, 20UP 1.5" Round Labels are compatible with Avery 8293 Template."
3. Sign up first if you don’t have an account yet.
4. Once you signed up, you are able to customize your own design.
5. When customization finished, click “Preview & Print”.
6. Click “Print it Yourself”
7. Then click “Get PDF to Print” first and click “Save” or “Don’t Save” as you wish.
8. Click “download the PDF” and you can print the PDF file now.
Print And Cut Your Your Holiday Stickers
Once you download your Valentine’s Day Stickers file, it’s time to print or even cut them. These are simple processes that you must know. But remember, always print or cut a test sticker first.
Conclusion
The holiday season can get hectic, so don’t overlook the power of festive labels to make your products stand out. A well-designed label adds that extra holiday charm your customers will remember. Need help choosing or customizing the right ones? Feel free to reach out to us at +1 323 942 5215 or drop us an email—we’re always happy to help!
Several reviews complain about these not sticking well. I use them on poly mailer bags and they actually stick better than the Brother labels. The print quality looks great. I don't see any downside to these.
