Bullet Journal Stickers: Unlocking the Potential of a Niche Market
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Time to read 4 min
Recently we are searching for interesting trends of stickers for 2025. In the process, we happened to notice a niche sticker business that has been overlooked by many, yet has huge market potential: bullet journal stickers. More and more people in the U.S. are starting to create their own bullet journal for fun or to relieve pressure. Amy Tangerine, a famous bullet journal blogger, even launched her online course and wrote a book to teach people how to make their bullet journals! Side products surrounding bullet journal have been popping up like mushrooms after rain, and stickers has been a popular one among them. If you just heard about bullet journaling, you might think that bullet journal has to go together with stickers！
Therefore, today we will take a closer look at the size of the bullet journal market, what elements bullet journal stickers can include, and how you, as a store owner, can design bullet journal stickers. Let’s go!
Table of Content
How Big Is The Bullet Journal Market?
The term "bullet journal" comes from the Japanese word "手帳" (てちょう), meaning a small, portable notebook. The popularity of bullet journaling, though niche, has been steadily growing. According to Instagram, the search number under the hashtag “bullet journal’’ has reached 10 million searches. By 2025, this trend is expected to keep growing. In the U.S., the bullet journal craze has sparked a wave of creative trends, including sticker usage in the office supply industry. According to NPD Group, a market research company that provides insights and analytics on consumer behavior, product sales, and industry trends, bullet journaling is one of the latest trends in creative expression, boosting sales of notebooks, pens, and other stationery items.
What Elements To Use For Bullet Journal Stickers ？
Bullet journal stickers come in a variety of designs that cater to different needs. Key elements include:
- Date-related stickers: These include yearly, monthly, weekly, and daily labels to help users organize time.
- Tiny icons: Small icons that mark tasks, reminders, or moods.
- Decorative elements: Pretty designs or borders that add flair. This has the biggest market since it generates most creative designs and customers love decorating their bullet journals.
- Functional stickers: Stickers for to-do lists, schedules, or tracking habits, helping users stay on top of their goals.
How to Design Bullet Journal Stickers For Your Online Store？
If you're a seller looking to tap into the bullet journal sticker market, here's how you can design products that match your audience:
- Know your customer: Bullet journal users can range from students to working professionals and bullet journal lovers. Students often look for fun, colorful designs, while professionals prefer minimalistic or practical stickers. Understanding these preferences helps you deciding your product position.
- Sticker styles: While there are many styles to choose from (minimalist, vintage, quirky, Instagram-inspired, etc.), it's important to decide whether to focus on a few niche styles or offer a wide variety.
- Capitalize on popular topics: Keep an eye on trends from social media. Seasonal stickers are a big hit. With Halloween, Thanksgiving, and Christmas coming up, these themes can be great for boosting natural traffic.
- Offer diverse sticker bundles: Cater to different needs by offering bundles of themed stickers, and highlight these in your product titles.
Trending Sticker Formats on E-Commerce Platforms:
Here are a few popular sticker formats that are trending on platforms like Etsy and Amazon, you can choose suitable ones for your products:
- Large A4 sticker sheets: The most common format. These are great for those who want a wide variety of stickers in one go.
Sticker paper products of Betckey of this size for you to choose:
- Smaller A5 and A6 sticker sheets: These are more flexible, easier to store, and becoming increasingly popular for their portability.
- Sticker books: A newer trend, where stickers are packaged into booklets. Users can tear off stickers as they go, making them convenient and highly appealing.
Conclusion
Among the large sticker market, bullet journal is really a small sector. But every business has its target customers. Once you accurately identify your customer groups, a small market can generate big returns. Bullet journal stickers, while has its unique features compared to other sticker products, also share similarities. People who don’t make bullet journal may still buy your products to decorate their daily lives. So, if you decide to tap into bullet journal market, read this article and find some inspiration!
About Betckey
Betckey Premium Labels is a leading supplier of compatible direct thermal labels, committed to high-quality and eco-friendly products as well as competitive pricing. We offer better products than manufactured original at 70% less price. Now, our Amazon store ranks first in the US, Canada, and Western Europe with thousands of positive ratings. Visit betckey.com and get 10% off purchases over $150 with code Betckey10 and 15% off over $400 with code Betckey15! Sign up now and we'll send you a $5 discount code towards your first purchase. By the way, welcome to follow our official @ Tik Tok and @ Youtube accounts to get Betckey’s latest news!
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