Valentine's Day, the day dedicated to love and romance, when people go out of their way to spend time with their loved ones, is an ideal time to promote your offer and build your brand. We have compiled 4 of the best tips to build your brand and increase your sales on Valentine's Day.
We're not mentioning mundane ideas, like email marketing, so check it out and try applying them in your own business.
Don't miss the Valentine's Day opportunity, even if your business doesn't sell flowers, chocolates or jewellery. With creative ideas, the right channels and messaging, you can market anything.
Regardless of what products or services you offer, people's general preferences never change: they want a better deal and they want someone to take care of them.
Do not limit yourself, even if you run a B-2-B business. Run a promotion or offer special deals and let your customers know you care.
2. Do Not Forget The Singles
On Valentine's Day, couples spend their money and time with their loved ones. But not everyone is in love with someone. Believe us, singles need more attention on Valentine's Day when most businesses focus on couples and couples are happily hanging out on the street with roses and gifts.
Do not hesitate to launch a marketing campaign that says "love" for singles to show that there are companies that care.
3. Celebrate all kinds of love
Even if your products or services are not so much about singles or couples, you can help people celebrate all kinds of love - beyond romance. There's love for friends, colleagues, or even pets.
As a brand, this is an opportunity for you to build a relationship with your niche market and make an authentic connection with your audience. For example, if you sell pet products, you could launch a campaign focused exclusively on the relationship between pets and their owners. Not only is this relatable content, it's adorable!
Check out what Pooch & Mutt did on Instagram:
4. Promote Your Seasonal Products And Packages
Even if you have a hard time connecting your products to Valentine's Day, you can use this opportunity to build your brand. Redesign a small number of Valentine's Day offer packaging or labels when you ship your products.
This makes it distinctive from other seasonal holidays and a great selling point.
Even if you don’t have specific Valentine’s products, you can flick through your existing product catalogue and handpick relevant items that fit the bill.
Again, Pooch & Mutt is a great example of this. They’ve taken their pink-packaged, heart-shaped treats, which are good for your pup’s heart health, and promoted this for Valentine’s Day.
Don’t want to re-design your package?
Check out Betckey DIY Stickers that allow you to print any labels you like.
Print some heart shaped labels on your original packages will be much easier.