Logo Sticker Matters! 5 Free Websites for Designing Your Perfect Logo
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Time to read 5 min
It's highly recommended for e-commerce businesses aiming to build a brand to carefully design their brand labels. This can help you avoid many pitfalls in your brand-building journey. However, it's important to clarify that a logo alone won't necessarily boost brand growth. A logo is only effective if your products and services are well-received in the market. So, if you're serious about developing your products and planning for long-term growth, it's worth considering designing a logo. In the long run, this can significantly benefit your company's development.
Table of Content
Why Logo Sticker Matters - The Power Of Being Seen
How to Make Stickers with Cricut
Think about it: If you plan to buy a bottle of milk, would you prefer to pick up a brand you're familiar with, or one you've never heard of? Most people would choose the former. When making purchasing decisions, people tend to go for brands they've seen before, as familiar brands can reduce the fear and uncertainty of the unknown. Even if they've only seen the brand without ever buying it, their willingness to purchase that brand is higher than for one they've never seen.
This is actually the mere exposure effect at work.
Why do so many companies spend money on advertising their products, even if they are already well-known brands? It's because these brands understand the importance of the mere exposure effect: People tend to develop a preference for things they are familiar with.
Zajonc once conducted an interesting experiment . He first showed participants pictures of various people—some pictures were shown only once, while others appeared over ten times. Later, the participants were asked to look through a yearbook, which included the photos they had just seen. Finally, they were asked to rate how much they liked the photos. The results showed that the more frequently a person's photo appeared, the more they were liked.
In other words, the more something is seen, the more it is liked. Applied to products, the more often we see a product, the more likely we are to remember it and attribute more importance to that brand. This is why companies spend huge sums on advertising—to increase exposure and build consumer familiarity with the brand.
Therefore, a logo is not just a logo; it is a part of brand marketing. Large companies may spend millions annually on advertising to increase brand recognition and occupy consumer mindshare. Smaller companies with limited ad budgets can design a brand logo and use it on social media, their website, and product packaging to increase user reach . This allows them to achieve greater brand brand identity with low costs.
Things to consider When Designing Your Logo
When considering your logo design, four basic elements should be taken into account: layout, font, color, icons, and materials . you should smartly combine these elements to design a logo that is simple, effectively represents business identity and purpose , and reflects your business style .
Represent Business Identity And Purpose
For a small business, the logo should immediately communicate who you are and what you do. Unlike big companies like Nike, small businesses haven't yet built strong brand recognition, so the logo needs to help customers quickly understand your business. This approach also reinforces brand recognition—people will remember what you do when they see your logo, and vice versa.
Keep the Logo S imple
The logo should be simple. Although a complex design might catch the eye, it can be challenging to reproduce and might end up confusing your audience.
Reflect Business Style
The logo style should go with your business. For example, if you’re in the fashion industry, a very serious logo might not be appropriate. Similarly, a casual -style logo might not suit a legal profession. Therefore, the colors, fonts, and icons used in your logo should reflect your brand’s style.
For instance, Betckey’s logo features a simple design: a roll of labels and the brand name. This logo clearly communicates what we do—producing and selling labels. As a company specializing in supplies, it's crucial for us to convey reliability, professionalism, and stability. That's why we use dark blue, a color that represents our straightforward and dependable brand style. By the way, Betckey has previously discussed the importance of color usage —feel free to check it out if you're interested.
Logo material is also an important aspect in conveying a business’s style. Betckey uses matte-finish sticker paper for its logo stickers, which reflects our minimalist and understated brand style. In contrast, glossy labels , with their high reflectivity and vibrant colors, are better suited for businesses that want to highlight a unique and distinctive style.
5 Free Websites for Designing Your Perfect Logo
If you have no idea where to start, here are 5 logo design websites to help inspire you. Have a look!
Canva , Our old friend—last time when we recommended candle label design websites （发布后加链接）, this site was also on the list. It offers many free templates and design elements for you to choose from. If you’re not satisfied with the options, you can always add or upload images or elements you’ve found elsewhere. This feature is fantastic.
Picsart
Like Canva, Picsart also offers powerful and extensive design features. You can freely add text, shapes, stickers, or even draw on your design, as well as upload images. It comes highly recommended!
99designs
There are more than 1000 logo templates on 99designs for you to choose. The also site offers rich elements for you to customize your design. However, one big disadvantage is that you can’t upload your own images. This is a little inconvenient for those who prefer a more personalized designing experience.
Adobe Express
Adobe Express provides free logo design service. The designing process is a little bit different from other designing websites. You have to follow a step-by-step procedure. When you move to the last step and find that you have chosen a wrong template and want to pick another style, you cannot go back to the last step to change it. You can only save or discard it and then start a new design. This is truly annoying. So be careful when considering your logo style at the beginning. Another disadvantage is that you cannot upload images, like 99designs. I will not say the user experience is good, but you can give it a try!
Looka
Like Adobe Expr ess, Looka also r e q ui res a series of steps to access the editing interface. However, it offers a unique and valuable f eature: it provides various application scenarios. You can choose where to place your logo—whether on a sticker, slogan, or container—and it will automatically adjust the logo to the appropriate size.
Conclusion
A great logo makes a big difference for your brand. Keep it simple, make sure it fits your business style, and use the design tools and websites we’ve shared to create something that truly represents you. Have fun designing!
About Betckey
Betckey Premium Labels is a leading supplier of compatible direct thermal labels, committed to high-quality and eco-friendly products as well as competitive pricing. Now, our Amazon store ranks first in the US, Canada, and Western Europe with thousands of positive ratings. Visit betckey.com and get 10% off purchases over $150 with code Betckey10 and 15% off over $400 with code Betckey15! Sign up now and we'll send you a $5 discount code towards your first purchase. By the way, welcome to follow our official @ Tik Tok and @ Youtube accounts to get Betckey’s latest news!
If you want to buy thermal labels or sticker paper, you can check out more on our store
