5 Black Friday Marketing Strategies -2023

Written by: Beichen Lu

November 1, 2023

Time to read 1 min

Black Friday is one of most sales events for American every year and there are thousands of blogs taught you how to prepare your marketing campaign strategy. However, most of them areeither suitable for large business or same and boring.

On this blog, let’s explore 5 of of latest and creative Black Friday marketing strategies.

Table of Content

1. Buy now, pay later 2. Upsell And Cross-sell 3. Share Sneak peeks 4. Countdown Timers 5. Virtual wheel Keep an Eye Oon Customer Service Conclusion

1. Buy now, pay later

Many customers may not have the means to make full upfront payments but still desire to make an immediate purchase. To address this, consider utilizing an alternative payment method like Buy Now Pay Later (BNPL) to increase your sales opportunities. You won’t lost customers who currently have tight budget.

2. Upsell And Cross-sell

3. Share Sneak peeks

4. Countdown Timers

Incorporating a countdown timer is an excellent method to convey a sense of urgency for limited-time offers, which have been known to persuade 36% of online shoppers to make a purchase. Therefore, it's an ideal addition to your roster of Black Friday marketing tactics.

You can integrate timers into various elements of your website, including popups like this...

5. Virtual wheel

You have the option to infuse an element of gamification into your Black Friday campaigns. A widely used approach is to implement a digital spinning wheel. This small yet engaging addition to your website will entice both your existing and prospective customers to visit your site in hopes of winning rewards, discounts, and coupons.

Keep an Eye Oon Customer Service

Customers expect not only good deals but also safe and fast delivery. Due to the surge in orders during Black Friday, the pressure on logistics increases significantly. If packages are lost due to damage or issues with shipping labels, it can lead to customer complaints, adding extra strain to an already overwhelmed customer service team. Invest in packaging and shipping materials such as high-quality shipping labels and warning stickers will reduce this pressure greatly.

Conclusion

This Black Friday marketing tactic prioritizes creating an enjoyable experience rather than giving away extravagant prizes. It indirectly fosters a positive perception of your brand and website, contributing to an overall favorable encounter for users.

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