How to Choose Waterproof & Water-resistant Labels

Understanding the storage conditions and potential exposure of your product is crucial in determining whether you require fully waterproof labels or if water-resistant labels will suffice.

For instance, labels on shampoo and body wash products that are stored in the shower should be waterproof to withstand constant exposure to water. Similarly, packaging labels on beverages placed in ice-filled coolers should also be waterproof to endure the wet environment.

However, labels on food items that are stored in kitchen cupboards or refrigerators, where they may encounter slight moisture but not direct wetness, can typically hold up well with water-resistant properties.

Ultimately, the goal is to choose label materials and adhesives that can endure the challenges of transportation and usage without deteriorating or falling apart.

The choice of label material can have an impact on determining the most suitable label for your requirements. If you find yourself undecided between opting for a waterproof label or a water-resistant label, consider factors such as the product type, its intended usage, and your desired label aesthetics. Assessing these aspects will help you make an informed decision regarding the most appropriate label choice.

Specific types of products are prone to significant moisture exposure, including beverages (such as beer and wine), cosmetics, water bottles, and glass jars. These items require labels that can withstand continuous wear and tear in such conditions. Waterproof BOPP labels are designed to endure water and chemicals, making them suitable for these purposes.

In contrast, other products, such as dry goods, paper products, and shopping bags, may not encounter consistent water exposure. For these items, a water-resistant label would suffice, and in some cases, a water-resistant label may not even be necessary.

Both custom waterproof and water-resistant labels contribute to conveying a message of quality to your customers. Demonstrating attention to detail in every aspect of your packaging will be appreciated by customers. Therefore, it is crucial to dedicate sufficient time to this process. Before diving into the design phase, it is important to understand the key components typically included in a product label:

• The product name
• Your brand's logo
• A tagline or brief product description
• Units of measurement

Once you have a clear idea of what information you want to incorporate into your label, you can proceed to select colors and fonts that align with your product and brand vision. For instance, if you aim for a simple and minimalistic aesthetic, using muted colors and classic fonts on a white background can be effective.

Above all, it is vital that the content on your label is legible and enables customers to gain a better understanding of your product. Therefore, selecting the appropriate combination of colors and fonts that ensures readability for everyone is of utmost importance.

Cost is an important consideration when deciding between waterproof and water-resistant labels. Waterproof labels tend to be more expensive due to the higher cost of materials used in their production, while water-resistant labels made from paper offer a more economical option. If your product does not require complete submersion in water, a water-resistant label would be suitable.

In certain product lines, such as beverages, the advantages of using waterproof labels made from BOPP (biaxially oriented polypropylene) outweigh the cost. However, it's important to note that costs for both types of labels can vary based on factors like size, cut type, and order quantity.