Return Address Labels: Guide For Small And Medium e-Commerce Sellers
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Time to read 4 min
Return address labels are pre-printed labels or stickers attached to parcels or envelopes, making it easy for recipients to send the parcel back to the sender. This label type is widely used in e-commerce industry to reduce package loss and the complexity in the return process. Are you curious about how to make a return address label and use it? This article will explain what return address labels are, how they are advantageous for sellers and customers, and how to create them.
Table of Content
Why Do Some e-Commerce Sellers Need Return Address Labels
Ensure Safe Shipping Of Products
As e-commerce sellers, we know how important it is to ensure safe shipping of products. In addition to trusting the shipping platform and choosing high-quality shipping labels, adding a return address label indeed provides extra protection. During shipping, labels can get damaged or fall off due to movement and friction, which may lead to lost packages.
If there is a return address label, the shipping point knows where to send the product back, preventing loss. Losing a package means losing money and potentially losing a customer. That’s not nice, right? Compared to having one less item in stock and dealing with the complexity of claiming with the shipping point, using a return address label is definitely much more cost-effective.
Reduce Complexity In the Return Process
Another important reason is that when sellers ship products, returns may happen, but the return address might be different from the shipping address. Why? This is because the return process is often more complicated and costly than the shipping process, so some sellers choose to place the return warehouse in a more remote area to lower return costs. Without return address labels, customers might assume they should return the package to the original address, causing unnecessary delays and financial losses.
A typical example is in the clothing industry, which is very complex with many different types of clothing and higher labor costs compared to other industries. Choosing a new warehouse as the return address can significantly reduce shipping costs. If returns require buyers to send items back themselves, using return address labels can greatly simplify the return process, reduce seller costs, and increase buyer satisfaction.
Improve Customer Satisfaction
Return address labels can be a bonus for e-commerce sellers. Providing buyers with a direct return address can reduce waiting time of customers during the return negotiation of customers with post-service staff. This not only speeds up returns but can also lead to increased sales and improve the company’s reputation.
However, not all sellers use return address labels, so it's important to evaluate your store's situation to make the right choice.
Do I Need Return Address Labels?
In the last part, we discussed the advantages of return address labels. However, not all e-commerce sellers need them. Return address labels are like business insurance; they are not a necessity for everyone. You should make the most suitable choice based on your situation.
Adding return address labels means extra labor and label costs, so you need to consider the trade-offs and make the best decision.
- If your return address is the same as the shipping address, there’s no need to use a return address label.
- If your e-commerce platform has a well-established return process where users can simply operate from their phones or computers and hand the package to the courier, you might consider not adding a return address label.
- If your product return rate is low and the cost of lost items during transit is not high, the cost of putting return labels on each item may outweigh the benefits, so it is advisable not to use them.
However, if your cost of lost packages is high or if adding return address labels can bring you potential benefits, then you may consider adding them.
How Do I Create a Basic Return Address Label In Word?
1. Open a new Word document
2. Click on Mailings>Labels
3. Enter your return address in the Address box
4. Click on New label to create your return address label name.
5. click on New Document to generate a full page of the same label and preview.
6. Modify anything that is wrong and click on Print or save the label and print it later.
Note: If you decide to add return address labels on the package, it’s better to add “Return Address Label at the top of the label to clearly inform the customer that this is the return address.
Shop for return address labels
Dymo 30330 Compatible Multipurpose Return Address Labels 3/4" x 2" - Betckey – BETCKEY Label
Zebra UPC Barcode & Address Labels 2.25" x 2" - Betckey – BETCKEY Label
Zebra Barcode Shipping & Address Labels 3" x 1.5" - Betckey – BETCKEY Label
Dymo 30252 Compatible Address and Barcode Labels - Betckey – BETCKEY Label
Conclusion
In this guide, we covered the basic aspects of Amazon’s FBA labeling requirements, mainly FNSKU labels. However, there are several other types of labels involved in Amazon’s fulfillment process. We’ll cover those in more detail in a future guide.
About Betckey
Betckey Premium Labels is a leading supplier of compatible direct thermal labels, committed to high-quality and eco-friendly products as well as competitive pricing. We offer better products than manufactured original at 70% less price. Now, our Amazon store ranks first in the US, Canada, and Western Europe with thousands of positive ratings. Visit betckey.com and get 10% off purchases over $150 with code Betckey10 and 15% off over $400 with code Betckey15! Sign up now and we'll send you a $5 discount code towards your first purchase. By the way, welcome to follow our official @ Tik Tok and @ Youtube accounts to get Betckey’s latest news!
If you want to buy thermal labels or sticker paper, you can check out more on our store
