Return Address Labels: Guide For Small And Medium e-Commerce Sellers
Written by: BernauLena
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Time to read 5 min
Return address labels are pre-printed labels or stickers attached to parcels or envelopes, making it easy for recipients to send the parcel back to the sender. This label type is widely used in e-commerce industry to reduce package loss and the complexity in the return process. Are you curious about how to make a return address label and use it? This article will explain what return address labels are, how they are advantageous for sellers and customers, and how to create them.
Why Do Some e-Commerce Sellers Need Return Address Labels
Convenience
Return address labels can be an invaluable aid when sending letters, postcards, invitations or any other correspondence regularly. With convenient adhesive-backed labels that eliminate the need to write out names and addresses manually when mailings take place quickly and professionally - perfect whether for businesses or individuals alike - address return labels can make communication simpler while strengthening brand images and improving the image of any organization.
Customize your labels return address quickly and easily using templates and design elements to reflect your personality, style, or business. Add logos or custom graphics for a branded look that compliments all other stationery, products, and services offered by your company.
Brand Reinforcement
Custom address labels give businesses an opportunity to strengthen their brand image with every piece of mail they send out. By including their
logo
company name
contact information on each label
Businesses can establish a consistent look and feel across all their mailings - making it easier for recipients to identify that it comes from one business and increasing their chances of opening it.
Return address labels not only save businesses time and effort when sending and receiving correspondence, but they can also make their mail management and organization easier with little planning or effort required to incorporate them. Simply include them on envelopes or packages when mailing correspondence for easier management and efficiency of sending and receiving letters, packages, etc.
They can be used to replace handwritten addresses on various items, but are most often employed with mailers and envelopes. Pre printed sheets feature labels bearing either the sender's or recipient's addresses, which can easily be adhered to the mail item for quick mailing without writing out each one individually in pen - providing a cleaner look, reduced errors, and more accurate delivery!
Most importantly, address labels must be professionally written and designed in order to maintain the highest standards of quality and integrity, so they can be legibly read even on small surfaces. Furthermore, any changes should be updated immediately on address labels so recipients receive accurate information without mishaps in mail delivery.
Easy Identification
No matter who you are - whether an individual or business - personalized return address labels can make an incredible difference in your mailings. By eliminating the need to manually write in names and addresses repeatedly, they streamline
administrative tasks
reduce errors
improve productivity
reinforce brand identities
with professional touches added to correspondences and packages.
Return address labels affixed to envelopes, packages, or mailings display the sender's name, street address, city, state and ZIP code according to specific formatting guidelines. This allows postal services to identify the sender quickly and deliver or return undeliverable items quickly - further increasing the reliability and quality of your mail service.
Do I Need Return Address Labels?
In the last part, we discussed the advantages of return address labels. However, not all e-commerce sellers need them. Return address labels are like business insurance; they are not a necessity for everyone. You should make the most suitable choice based on your situation.
Adding return address labels means extra labor and label costs, so you need to consider the trade-offs and make the best decision.
If your return address is the same as the shipping address, there’s no need to use a return address label.
If your e-commerce platform has a well-established return process where users can simply operate from their phones or computers and hand the package to the courier, you might consider not adding a return address label.
If your product return rate is low and the cost of lost items during transit is not high, the cost of putting return labels on each item may outweigh the benefits, so it is advisable not to use them.
However, if your cost of lost packages is high or if adding return address labels can bring you potential benefits, then you may consider adding them.
How Do I Create a Basic Return Address Label In Word?
Make personalized address labels using either your own design or one of many pre-made templates, with easily editable software programs and online platforms. Use legible fonts and colors that pop against the label background for an effective contrast, or personalize further by including company logos or unique graphics.
If you prefer a sleek and minimalist appearance, opt for clear address labels. They give the appearance of handwritten addresses without taking up much room in your correspondence and packages while being more cost-effective than rubber stamps - an ideal solution for mass mailings.
Custom labels with logos and unique graphics can take their custom designs to the next level, leaving an unforgettable impression with customers and clients while strengthening brand recognition. Opting for high-quality label paper with waterless offset printing processes ensures your labels retain their integrity when exposed to moisture.
Betckey offers a selection of self-stick return address labels in different shapes, sizes and colors to meet all of your correspondence needs. Choose between our clear labels for an elegant appearance to spice up your correspondence!
Our labels are durable yet easy to apply while being designed specifically to feed smoothly through thermal label printers to eliminate misalignment issues or paper jams.
In this guide, we covered the basic aspects of Amazon’s FBA labeling requirements, mainly FNSKU labels. However, there are several other types of labels involved in Amazon’s fulfillment process. We’ll cover those in more detail in a future guide.
About Betckey
Betckey Premium Labels is a leading supplier of compatible direct thermal labels, committed to high-quality and eco-friendly products as well as competitive pricing. We offer better products than manufactured original at 70% less price. Now, our Amazon store ranks first in the US, Canada, and Western Europe with thousands of positive ratings. Visit betckey.com and get 10% off purchases over $150 with code Betckey10 and 15% off over $400 with code Betckey15! Sign up now and we'll send you a $5 discount code towards your first purchase. By the way, welcome to follow our official @ Tik Tok and @ Youtube accounts to get Betckey’s latest news!
Several reviews complain about these not sticking well. I use them on poly mailer bags and they actually stick better than the Brother labels. The print quality looks great. I don't see any downside to these.
